The Drum 12

The evolution of the TV customer

By , Xandr

The case for dynamic advertising in an uncertain world

By , A Million Ads

Why the industry needs a trusted data ecosystem across all screens

By , LiveRamp

Top 10 native advertising trends for 2019

By , adyoulike

Google’s shift levels the playing field for publishers & advertisers

By , adyoulike

Tesco is “squandering its opportunity” by lacking social engagement

By , Birdsong Analytics

Why your brand should hire a chief science officer

By , iotec

‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

By

Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

By

‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising

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Data-fuelled creativity: will programmatic become more art than science?

By , iotec