Advertising 38

AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

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New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services

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How To Cut Through With Facebook Video, By McCann’s Bryan

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Plista CEO Bidon Aims To Scale Native Ads Globally

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AOL’s Content Team Takes Charge To Clean Up Ads

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‘Go Square’ To Win At Facebook Video: Wibbitz CEO

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Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

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Broadcasters Want To Take Back Control, StickyADS’ CEO Sees

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Amid Platform Proliferation, Storytelling Endures: VML’s Wente

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Customized Facebook Creative More Effective, BBDO’s Ordonez Says

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How comScore Clients Demand Deduplicated Measurement

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‘We Don’t Believe In Standalone SSPs’: Ooyala’s Braley

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WaPo Happy Not Taking Facebook Traffic, Revenue Chief Says

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Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

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Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz

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Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement

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Xaxis Spending $54m On Ad Technology This Year

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Eyeview’s $21.5mn Boosts Push For ‘Outcome-Based Marketing’

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New York Times VR App Has ‘600,000 Users’, Wins Cannes Award

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Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter

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Be Authentic, Transparent & Change The World: Arnold’s Elliott

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How Facebook Feedback Keeps Brands Honest: JWT’s Eastwood

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You Must Have A World View, Droga5’s Royer Tells Brands

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Brand Stories Connect Data, Content & Desire: Publicis’ Jacob

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Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads

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Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper

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Teads Brings Outstream Video To Google, Facebook Mobile Platforms

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To Change The World, You Need A World View: TBWA’s Garbutt

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Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia

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Creatives Must Fit And Re-Fit Video For Mobile: Facebook’s D’Arcy

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Will Publishers Let AI Edit Video? Wibbitz Thinks So

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Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

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Invidi’s CMO Seeks TV Data On Global Expansion Curve

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Time For Data To Fuel Creativity, Maxus’ Pattison Says

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Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele

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Sky Now Powering Mobile Native Ads With Sharethrough Investment

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Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel’s Bremond

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Invidi’s Kubin Sees Addressable TV At A Tipping Point

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