Beet Retreat 52

Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand

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Agencies Need To Look Like Ad-Tech: Essence’s Fisher

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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections

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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’

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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli

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AT&T AdWorks Goes After Multiple Screens For Ads

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney

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Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

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AOL Goes Short At Prime-Time To Reach Viewers: Martinez

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Civolution Syncs TV, Online Ads For Amplification

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Brands Not Afraid To See Full Ad Data: Veenome’s Lenane

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Videology’s Gaskamp: Most Of Our Ads Are Upfront

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Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

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Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

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Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

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Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

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Google’s AdX Bigger Than Global Stock Markets: Vanderzee

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Not Enough Data About Video Content: Coull’s Watkins

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VivaKi Spreads Its Expertise Across SMG: Delaney

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“An Uncertain Time” in AdTech: Nielsen’s Feigenson

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Time Inc Sees Greater Role For Video Across Brands

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Hulu ‘Going Big’ On Original Commissions Ahead Of NewFronts

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Teads Aims For Wider Footprint After New Funding

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Facebook And Emotional Video Will Boom: Unruly’s Kosinski

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SpotXchange To Open More EU Offices: Buckley

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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

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‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree

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Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

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TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale

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Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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TV Operators Holding Back Addressable Dreams: SMG’s Scheppach

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

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VideoElephant Gives Brands Video Content

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‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins

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The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

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Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

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TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

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Nielsen To Measure Smart TV’s In 2015: Feigenson

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“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach

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Think Beyond CTR For Video Measurement: Teads’ Daily

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Xaxis Will Use More Private Marketplaces, Less RTB

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TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video

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SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

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VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”

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Programmatic Media Buying at Magna Global Rising Fast

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