mobile world congress 2014 9

Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Weekly App Updates Keep Users Live: Marmalade’s Beckloff

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Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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‘Human Algorithms’ Key To App Success: InMobi’s Bapna

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AOL Set To Launch Mobile Native Ad Unit

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

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