Mobile 72

Starcom’s Mobile Chief: “Mobile Is Not An Island”

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Weekly App Updates Keep Users Live: Marmalade’s Beckloff

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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‘Human Algorithms’ Key To App Success: InMobi’s Bapna

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AOL Set To Launch Mobile Native Ad Unit

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Factual Enables Marketing Through ‘Anticipatory Computing’

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Tablets Aren’t Mobiles: Collective CEO Apprendi

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Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising

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Millennial’s Seifer: The Two Key Data For Mobile Ads

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Brightcove’s Lai: 2013 Was The Year Of Mobile-First

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant

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YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

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InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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Weather Company’s Hadley: “Location Is The New Cookie”

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NowThisNews Squeezes Short Video News, Ads In To Social Nets

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Dailymotion Set To Add Third-Party Data For Ad Sales

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