Native Advertising 27

Gannett Aims To Scale Local Branded Content Nationwide

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Outbrain Uses Data To Improve Content Marketing: LaCour

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Teads Aims For Wider Footprint After New Funding

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Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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Brands Should Define Goals Before Content: IPG’s Power

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

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VivaKi’s AOD Wants Industry Platform For Native Ads

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Quartz Publisher Lauf: No Plans For Paywall

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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New York Times CEO Mark Thompson: Finding an Upside with Custom Ad Solutions & New Paid Services

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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AOL Set To Launch Mobile Native Ad Unit

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Jun Group Driving Native Video Ads To Apps

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New York Times Plans Branded Content In Video

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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BBC.com Opens Its Doors To Native Advertising

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AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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Outbrain Serves Content Marketers In To Editorial Stream

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