Viewability 35

Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

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Video Ad Trust Is A Mess: Coull CEO Watkins

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Viewable Ads Are Up By 30%: GroupM’s Montgomery

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Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

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Xaxis Will Use More Private Marketplaces, Less RTB

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IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

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Total Transparency Can Hinder Ads: Xaxis’ Moore

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Advertising Arms Race: ‘2014 Is The Year Of Fraud’

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Online Media Measurement: It’s Not Like Betamax Vs VHS

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Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says

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Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

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Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

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Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

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The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy

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Viewability Measurement Must Be Independent: BrightRoll SVP

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Viewability Is Finally Here And Now: BrightRoll’s Avila

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comScore’s ‘Five-Screen’ Measurement Launching Late 2014

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Kellogg’s Fetters on Big Progress in Video Ad Viewability

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Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk

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MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

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VivaKi Taps Vindico To Validate Video Ad Views

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France’s Alenty: A Future With Multiple Video View Metrics

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TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

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