Advertising 2,275

The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy

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CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud

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WSJ Touts New Tablet Video Magazine at NewFronts

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Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

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Viewability Measurement Must Be Independent: BrightRoll SVP

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AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

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Viewability Is Finally Here And Now: BrightRoll’s Avila

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comScore’s ‘Five-Screen’ Measurement Launching Late 2014

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Kellogg’s Fetters on Big Progress in Video Ad Viewability

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Nielsen’s Mobile Video Measurement Coming This Summer

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Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

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Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

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BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

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Viacom’s Spina Wants Unified Social Data Measurements

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Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

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‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

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Programmatic TV Needs Quick Wins: INVISION’s Miller

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Time Goes All in on Programmatic with Exchange Powered by Google

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

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Quartz Publisher Lauf: No Plans For Paywall

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Prohaska: Programmatic Must Give Video Buyers Price Control

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Data Is To Marketing As Science Is To Religion: Group M’s Norman

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This Is The Golden Age Of Content: UM’s Personette

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Kawaja: No Bubble In ‘Sciencification’ Of Advertising

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Trading Desks Are Evolving, And Confusing: Videology’s Hagerty

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Kargo On Growth Curve In Mobile Ad Sector

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Ad Delivery Is Everything: Mediaocean’s Palmer

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ZenithOptimedia Trying To Overcome Addressability Fragmentation

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The Search For Standards For Addressable Ads

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Advertisers Misled On Premium Placement: Jun’s Reichgut

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Veenome Looks Inside Videos To Help Advertisers

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YuMe CEO: Video Advertisers Need Better Data

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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