Television 1,496

Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller

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How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data

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Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis

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Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems

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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

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Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis

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Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage

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Making Programmatic Normal In TV: The Trade Desk’s Richardson

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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home

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Join The First-Party Party: TripleLift’s Plug

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Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown

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The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly

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Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky

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Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media

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How To Help Programmatic TV Take Off: FreeWheel’s Loria

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Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon

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How Attention Peaks Are Activated: Finecast’s Lewis

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CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman

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How Native Ad Tech Works On TV: TripleLift’s Winkler

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From Programmatic To Proliferation: MiQ’s Chughtai Aims To Bust Complexity

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TV’s New Tricks: dentsu X’s Meranus

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Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads

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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan

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Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation

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Who’s At Home? Truthset Aims For More Accurate IDs

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How To Solve CTV Ad Duplication: Viant’s Vanderhook

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Convergent TV Needs Quality User Experience: Beachfront’s Rommel

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Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad

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Solving Measurement Starts At Home: Blockgraph’s Manningham

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OpenAP Leans Into Demographic Data: Breedlove

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Tremor’s Amobee Acquisition Creates New Opportunities: CEO Druker

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GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem

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CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera

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Experience Is Critical: Highlights From ‘Transforming CTV’

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Addressable Is Afloat: Canoe’s Hassell

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More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings

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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad

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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation

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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong

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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner

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Comcast’s Allen Pushes Addressable Forward With AMC

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MNTN View: Creative At The Speed Of Culture

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Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency

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Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future

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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

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Retail Media Networks Drive Ad Outcomes for Brands: Kroger’s Halli Goddard

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InnovidXP Combines Data & Serving: Chalozin

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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes

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