Observer launches food podcast

The Observer is entering the podcasting arena for the first time with a sponsored series of recipes by a top Italian chef.

Giorgio Locatelli’s “masterclass” on creating his own dishes will be recorded from his home kitchen and will accompany the Observer Food Monthly magazine each month until August.

The podcast is sponsored by organic soup maker Seeds of Change, which has partnered with the supplement to run a food photography competition judged by Locatelli, and takes advantage of iTunes’ capability to display photographs of ingredients synchronised with the audio.

Sister paper The Guardian has four news podcasts.