Lonelygirl15 strikes tasty ad deal
She’s one of the hottest attractions in online video drama – now Lonelygirl15 is busy striking product placement deals with advertisers.
Started on YouTube in 2006 as a supposedly authentic bedroom video diary from 16-year-old Bree, the series now pulls in massive audiences on Revver and is aiming to cash in.
Its creators have inked a deal with confectionary maker Hershey’s that sees Bree eating its Icebreakers Sours Gum.
Asked to share by co-stars, she becomes reluctant because she only has four left, then eats the remaining sweets before exclaiming: “Whoah, sour”.
The segment, tacked on to the end of the latest episode, gives a glimpse at one different future avenue for advertising in internet drama. The show gets 1.5m weekly viewers.
According to AdWeek:
Producer Greg Goodfried is quoted as saying the numbers on the Hershey’s deal are comparable to that which tech talk vidcast Diggnation brings in – as much as $10,000 per sponsor.