Google points to VW.com over cloaking
Volkswagen’s US marketing web team has made changes to the way its pages are constructed following an intervention from Google.
VW.com had been featured by Google’s Enterprise blog last week for making search front and centre of a new design.
But, Search Engine Land found, in an effort to raise the site’s visibility in search engines, site developers had used an HTML class “invisibleContent” that goes against Google’s rules.
The class, on a page containing a Flash applet, included text describing the car marker’s vehicle range that was rendered invisible to human readers but was digested by search crawlers.
Kevin Gough, Google’s senior product manager for Enterprise, confirmed he contacted Volkswagen to request a change because the tactic “is not in keeping with Google’s site quality guidelines“.
BMW and even Google itself have previously fallen foul of the rule.