Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).
The agency reported 2,066 complaints – up from 1,577 and even more than direct mail attracted – according to the ASA’s annual report.
Most complainants grumbled that the online ads were misleading.
Ads for gambling site Pool.com – which used the slogan “Why wait ’til 18? Bet at 16” – were pulled after a furore in which culture secretary Tessa Jowell called the campaign “utterly reprehensible” for encouraging young people to gamble, the report stated.
Complaints against email campaigns dropped by 10% to 276, however, and complaints against SMS adverts halved to 41.