Saatchi: ‘Advertising With Google AdWords Goes Too Far’

Humans can advertise better than robotic Google algorithms. That seems to be the take-away message from advertising agency M&C Saatchi‘s founding brother Maurice Saatchi, who uses a Q&A in today’s FT to debate readers on the efficiency of AdWords versus traditional approaches. The web, and Google in particular, thanks to keyword search advertising, is eating up many advertising budgets that conventionally skewed toward TV, radio and newspapers, but Saatchi disputes it will conquer all other media: “Google, brilliant organization though it is, takes a step too far in suggesting that an individual