The London 2012 Olympics effort has attracted international ridicule after it was forced to remove an animated version of its controversial new logo because it was causing epileptic seizures.
The dayglo, nu rave-style jigsaw images have drawn derision – and several attempts to do better – since their unveiling on Monday. But the online animation fuelled the matter further after Epilepsy Action requested its removal following complaints from sufferers.
A spokesperson for the charity said:
The Olympics organisers duly complied, agreeing to re-edit the segment, which included a diver leaping across multi-coloured shapes. The animation had also been aired on TV, breaking Ofcom guidelines.
But behind the headlines, regulations already compel web designers to act with sensitivity, and remind marketers to act accordingly toward epileptics.
Epilepsy Action calls on designers to adhere to the World Wide Web Consortium’s (W3C) 1999 Content Accessibility Guidelines 1.0, which asks that web page users are able to control flickering and blinking and also require readers can avoid them altogether.
According to the guidelines:
Epilepsy Action also reminded designers of their duty under the Disability Discrimination Act not to treat disabled users unfavourably during the design of a website.