Yahoo! is paying thousands of pounds each to clients that claim to have been left out of pocket by discrepancies in its search marketing service.
Customers had filed a class action lawsuit in the US after noticing errors in the budgeting system used by Yahoo!’s Overture marketing platform.
The plaintiffs won a $750,000 settlement from the search giant after arguing the “feature contained certain flaws and inadequate disclosures about how it worked”.
The error had meant users overspent on their ad services between October 2004 and June 2005.
Now some of the first funds claimed by aggrieved clients last year are being distributed, according to Search Engine Watch’s Frank Watson, who described opening a set of emails from Yahoo! yesterday:-
Yahoo! now uses its updated Panama system to handle its vital search marketing business.