More multimedia from new editor is to “significantly increase” its video and audio output in the next few months after recruiting a Midlands multimedia specialist as its new editor.

Helensburgh Advertiser editor Alan Greenwood will replace Stewart Kirkpatrick, who spent seven years at the site but left to become a freelance consultant and to head up this month.

Amongst Greenwood’s first duties will be to increase the content quota, including video and audio, Scotsman Publications said.

“We will be significantly upping our offering on news, business, entertainments and features over the coming months,” said The Scotsman editor Mike Gilson.”

“[Alan] is an innovative thinker on digital media but, just as importantly, a good journalist, too.”

Prior to editing the Advertiser in Argyll and Bute, Greenwood was multimedia editor at the Birmingham Post, after a stint as news editor for icBirmingham.

The Scotsman already has something of a multimedia track record, having published one of the UK online news business’ first video podcasts last year. The website recorded a record 3.8 million unique users and 22.3 million page impressions in January’s ABCe figures.

Greenwood will also develop media convergence strategies. He will report to news editor James Hall; Patrick had reported to Gilson.