Yahoo To Acquire Online Behavioral Ad Network BlueLithium For $300 Million

Rafat writes on our sister site “Yahoo (NSDQ: YHOO) is making another acquisition in the online advertising space, after its buyout of RightMedia: it is now buying BlueLithium, the online ad network, for about $300 million (£148.4 million) in cash. According to comScore, BlueLithium is the fifth largest ad network in the US and second largest in the UK, and has about 145 million unique visitors each month.”

San Jose-based Blue Lithium also has a UK offices in Soho, London, where Richard Holman last month took over as MD from Tim Brown, the former 24/7 RealMedia UK MD who has gone on to head up Blue Lithium’s pan-European operation.

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