FT.com Drops Pay Wall For Casual Readers; Subs Remain For Others

From our new site paidContent:UK: Change is coming in FT.com’s business model. The site will on Monday announce it will allow consumers to read articles or data up to 30 times a month for free, from mid-October. FT.com currently charges £98.99 a year ($110 in the US) or £8.25 a month ($9.20 to the US) for access to full material, teasing with access to many full or partial stories…With this model, FT.com is not going the whole hog. The aim is to open up FT.com content to be consumed and linked to by more casual readers while retaining the subscription wall for heavy users. Quoted on FT.com itself, the site’s publisher Ien Cheng: