Industry Moves: C4 Taps Ex-Yahoo Gisby For First New Media Director Role

Channel 4 is appointing former Yahoo (NSDQ: YHOO) exec Jon Gisby as its first director of new media, paidContent:UK has learned. Gisby has previously been the portal’s UK MD and media VP for Europe after earlier having held a director position at Freeserve and advised on the BBC’s early digital strategies. His appointment has not yet been confirmed.