Most Consumers Don’t Want Mobile Convergence: Research

Seven days after the UK iPhone launch, a survey finds British consumers really don’t want all-singing, all-dancing converged multimedia phones. Just 41 percent of 500 Brits surveyed – in Universal McCann’s survey of 10,000 in 21 countries (via Guardian) – said they’d like to own a converged handset. The problem? Device fatigue – 82 percent of us already has a mobile, 48 percent a mobile music player so the new wave needs to work hard to ween us off our existing purchases. Still, only 43 percent of respondents wanted wireless internet and, though 48 percent quite fancy having video on their mobile, a full 28 percent wants music features but none of the moving pictures.

Curiously, even in the normally hyper mobile-savvy Japan and Taiwain, interest in owning a converged device only bobbled around 27 percent. Most excited of all were Mexicans (79 percent), Brazil and Malaysia (72 percent) and India (70 percent), suggesting those markets where penetration of rudimentary phones is still low are more in favour of convergence because they haven’t already shelled out a fortune on an iPod, a phone, a video player and a GPS.