@ FutureMedia: The Sun To Launch Page 3 Auditions Website

The Sun is likely to introduce a user-generated content website inviting women to upload video auditions to become Page 3 girls. Built by the paper’s online video player vendor Roo, Page 3 Wannabe will ask users to add videos of themselves demonstrating their prowess at becoming a topless model. Fellow readers will be able to add comments and vote for their favourite candidates. The winners will appear on Page 3 of the News International tabloid. The publisher reckons the idea has “massive viral potential”. It appears to be a rich seam already tapped by the Nuts and Zoo magazines’ websites, which each invite girls to do a similar thing. Those efforts have managed to work under the radar but, with the Page 3 brand and national reach behind this latest prospect, expect outrage from moral arbiters. The site is said to be “75 percent likely” to go ahead in the new year.