Reuters Plans More Branded, Embedded Partnerships

Reuters (NSDQ: RTRSY) will next year roll out more branded news partnerships like that it recently hit upon with the International Herald Tribune. The newswire and the IHT announced this month they would launch a co-branded daily business report for the newspaper online and in print, “Business With Reuters”, involving an ad rev share on top of the regular subscription fee. Reuters’ head of media sales Gary Williams told Media Week “there were high-level discussions about similar partnerships in the works for 2008”: “There is more of that to come, using respective brands to make more of an impact.” Williams said Reuters wants to get more “embedded” with clients by striking more JVs. The company had previously said it wanted to extend the IHT deal to its parent, The New York Times.