Skateboarding dogs, happy slappers and karaoke queens can, from today, start earning a slice of the ad revenue YouTube makes from their escapades. The UK is first outside the US to get the YouTube Partner Programme, which first surfaced a year ago, and more European territories are to come. Ads run adjacent to videos, like this one from jimmy0010, with returns carved up according to videos’ popularity. Contributors retain the copyright on their work. BBC News does a nice job of asking contributors who stand to make money what they’ll get out of it.