Spill Group Syndicates RealNetworks’ Games, Embeds Ads

At the Casual Connect conference in Amsterdam, Dutch casual games portal operator Spill Group announced it is partnering with RealNetworks (NSDQ: RNWK) to distribute its portfolio of minigames. RealGames is getting exclusive syndication rights for Spill’s family games sites including Games.co.uk, Jeux.fr, Gioco.it, Jetzspielen.de, Spelletjes.nl, Spela.se, Juegos.com, Gry.pl, Gamesgames.com and Ojogos.com.br. RealGames’ existing distribution through its own RealArcade, GameHouse, Zylom and Atrativa brands plus through AOL (NYSE: TWX) had earned it 40 million monthly visitors; it now reckons it will get 48 million. Release. Meanwhile, Spill Group is tapping Double Fusion to insert in-game ads in games on two of its US portals, GamesGames.com and GirlsGoGames.com, NMA says.