@ MWC: Vodafone Nabs Knook To Lead New Internet Group

Rafat wrote last night Microsoft (NSDQ: MSFT) mobile SVP Pieter Knook is leaving the company after 17 years. At MWC in Barcelona this morning, Vodafone (NYSE: VOD) just announced Knook will join in a new position as director of internet services. Knook will construct a new “Vodafone Internet Services” division focusing on “IP communications, mobile internet access and selected content categories, through mobile devices”. The idea is to look for new revenue growth from mobile internet, content and advertising. Despite the absence of a definite theme at this year’s congress, what all acknowledge is that flat-rate data tariffs have finally become a reality, so the challenge would now seem to be creating a good mix of services to deliver over those price plans. Knook had spent five years running Microsoft’s mobile division; in Vodafone, he will report to the CMO.