Reevoo Scores Funding For Consumer Reviews Expansion

Shopping and product reviews site Reevoo has scored first-round investment of an undisclosed size to fund international expansion, from French VC house Banexi as well as existing backer Eden Ventures. Reevoo is not letting it go unnoticed that Banexi had a big hand in the development of one of its biggest rivals, Kelkoo – Dominique Vidal worked for the VC for a year before founding the site, which was later sold to Yahoo (NSDQ: YHOO), and Banexi was one of Kelkoo’s investors. A big question mark hangs over Kelkoo’s continuation as part of Yahoo Europe, however.

Founded in 2005, Reevoo works by inviting shoppers to review and rate products they buy, then sells the data to display on retail partners’ sites, such as Comet, Dixons and Currys. Fifteen percent of users are from outside the UK. Along with the investment, it’s today starting up in France and is aiming for a second-round investment in the next 12 months.