Two UK social media bosses have penned obituaries for their start-ups…
– BlogFriends: London-based i-Together’s BlogFriends Facebook app, which tried to build an RSS reader with recommendations inside the social network, is shutting down – a victim over overly expectant usage predictions and that Facebook dependency. CEO Luke Razzell: “We hoped for 100,000. It turned out that 20,000 was closer to the mark … We have been at the mercy of Facebook