Mobile Content Bits: CricInfo For iPhone; Male Media Use; 3 UK/Fun Text

CricInfo Widget for iPhone: ESPN (NYSE: DIS) subsidiary cricket site CricInfo has launched a mobile widget for the iPhone. Cricinfo Mobicast, created by widget tech firm Plusmo, provides iPhone owners with easy access to the online site, which includes ball-by-ball commentary and updates, scorecard, match schedules, news, photos and podcasts from cricket experts. The service is free, though users must pay the data charges (release).

36 Percent Of Young Male Europeans Access Mobile Media: Report: In Europe (France, Germany, Italy, Spain, UK) 36 percent of 18-34 year-old men with mobile phones access mobile media in February, making that a good way for advertisers to reach them according to M:Metrics.” title=”More on“>More on

3UK/Fun Text: 3 UK is adding Fun Text – a cutesy picture messaging service – to its Planet 3 mobile web portal. Cambridge-based Fun Text – which routes basic graphics and videos from a