Earnings: Sport Media Cautious Despite Growing Adult Content Profits

Sport Media Group – the company formed when mobile adult content operator Interactive World bought out the saucy Daily and Sunday Sport publisher last year – saw pre-tax profit up 10 percent to £2.3 million in the six months to January 31. Turnover was up 181 percent to £14.4 million after the acquisition and the company closed the purchase of Strictly Broadband, an adult movie site that we won’t be linking to and which it announced back in 2006.

Economic conditions look like affecting porn publishing, though – despite expected figures, SMG said it would take “a more a more cautious view on future growth”. CEO Andrew Fickling: “The second-half of year was always going to be more important than the first half.” Shares in the company plummeted on the news this morning to sit at 30 percent down by early afternoon. The Daily Sport paper had a redesign today but the website still hasn’t returned after being mothballed in November pending the revamp. Results.