UK Bits: PlayerX/Paramount, Holy Moly TV, TalkSport Mag, MySpace Games, CNET Mobile

Player X/Paramount: Mobile media producer Player X has been enlisted by Paramount Mobile Entertainment to produce games and short video series based on its formts, C21 reports, calling the productions “retrosodes”. Player X previously resurrected Knight Rider on mobile for Universal Studios and the idea is supposedly the same for the Paramount catalogue.

Holy Moly TV: Premiership and Football League broadband rights house Perform (the former Premium TV) has done a deal to supply celeb gossip site Holy Moly with more online TV content. The pair will split revenues from ads Perform places on the vids and the operator is even in early discussions to buy a stake in the site, Brand Republic notes

— .TalkSport mag: Dennis Publishing’s former publisher of its Monkey digital-edition page-turner magazine is to launch a digital title for radio station TalkSport, says MediaWeek. Esquire’s sports editor Bill Borrows is the title’s full-time freelance editor. Presenter James Whale won’t figure, of course – he was fired last week for running an on-air “Vote Boris” campaign for the London mayoral election.

MySpace games: MySpace UK is launching a gaming channel. The channel will come with minigames from Oberon Media. The titles can be added to users’ profiles, NMA says.

CNET (NSDQ: CNET) mobile: has launched a mobile web edition. The site debuts by giving away free copies of EA’s Fifa 08 mobile game, CNET’s Crave blog says.