Leeds Tries City-Wide Mobile Info Blasts

Leeds City Council is trying its hand at a variation on the location-based mobile services (LBS) theme. LeedsCast sees nine mobile-detecting “pods” dotted around the city, each of which sends mobile users invitations to download an application that includes content from LeedsLiveItLoveIt.com, the council’s own tourism infosite. Though the detection is done using Bluetooth, the council says content delivery is handled over T-Mobile’s broadband network. Content includes listings for restaurants, hotels, attractions, shops and bars.