Aegis Buys Digital Marketing Group In Fast-Growing Russia

Marketing and comms group Aegis’ digital agency Isobar is buying Russia’s 76-employee AdWatch, which does online ad buying, planning and digital PR for clients like Microsoft (NSDQ: MSFT) and Canon. FT says the buy gives Isboar 23 percent of a Russian market that will see $351 million digital ad spent next year. We’ve recently seen how the Russian internet scene is hotting up, with big IPOs expected from portals and Yandex. Isobar CEO Nigel Morris: