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Video Interview: Olivier Creiche, VP, Six Apart: Selling To Sup And The End Of Hype

By Robert Andrews
Originally published by paidContent paidContent, paidContent paidcontent:uk • 6th June 2008

Why did Movable Type maker Six Apart sell blog community LiveJournal in December, just three years after buying it? At the World Association of Newspapers congress in Gothenburg, the company’s EMEA VP Olivier Creiche told me: “We already had three product lines of our own … it’s just not sustainable in the long run for a company our size to maintain so many brands in so many places with so many business models.” Also, blogging is giving way to social media generally: “The hype is over and has moved on, but we still see growth in the pure blogging sector.” Watch the video…

CategoriesInterview
FocusViews of executive
TopicSocial Media, Weblogs
Companysix apart, sup, world association of newspapers
Personolivier creiche
SourcepaidContent, paidcontent:uk
ClientContentNext


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