Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread?

imageCould the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing “big flood of money coming out of traditional media” (that’s FT.com’s MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact, an “online advertising market slowdown”.

It noted a slowdown in its own ad sales, at least, in today’s earnings for the first half of the year, though they still grew 17 percent year-on-year to