Industry Moves: Vibrant Media Staffs Up, 4DS Restructures

Vibrant: Vibrant Media, ad ad company responsible for those double-underlined in-line text ads, has hired Microsoft (NSDQ: MSFT) Advertising’s Jonathan Baron to be its new international sales VP and Google’s (NSDQ: GOOG) Carl Jordan to be its new European director of publishing solutions. The firm, which also does video ads, said it doubled its London staff in the last six month to service a growing Russian, eastern European and Asian market.

4DS: Matt Gower, head of Channel 4’s team that sells ads across third-party websites, is leaving to set up his own venture as part of a restructure. Rather logically, C4 is merging 4DS with the team that sells online ads on its own sites, with the new team to be headed by new media advertising Errol Baran, NMA says.