ITV’s PriceTerrier Goes Live; This Dog Stands Alone

imageITV (LSE: ITV) has let its PriceTerrier comparison website off the leash – and there’s barely a mention anywhere of the ailing broadcaster.

The service, which compares shopping products, financial services and holidays, is powered by Yahoo’s (NSDQ: YHOO) Kelkoo, which itself looked perilously close to being sold off or scaled back this year – but you’d be hard-pressed to find the ITV name anywhere; like Friends Reunited, this is a standalone site with minimum reliance on the TV brand. From the about page: “ is owned by ITV Consumer Limited and powered by our friends at Yahoo.”

Though the worsening economy suggests consumers could look to price comparison sites for better deals, recent reports say the market is declining. Experian put PriceGrabber up for sale, DMGT closed SimplySwitch, Scripps