Ofcom Review: Public Broadcasters Should Improve Web Discovery

The second phase of Ofcom’s lengthy public service broadcasting, out today, calls for websites to offer more links to public service web content. The regulator wants to make public content more discoverable online.

Though it earlier suggested sites like Yahoo give more prominence to public content in search results, it now acknowledges people find web content deliberately, rather than serendipitously, as with TV…

“(So) there may be a role for publicly funded institutions to seek opportunities to introduce users to a wider range of public service content offered by other sites”: “This might include new online tools that help people