BBC Preps Mobile News Push; Mobile Web Use Up By Quarter

The BBC is planning a marketing campaign to raise the profile of its mobile news services, after finding domestic traffic to its mobile web offering rose 26 percent to 3.2 million uniques in the year to September. The move comes after the broadcaster received results of a survey it commissioned in to users’ news consumption patterns. “As for mobiles, people were typically using them for headlines, major stories and areas of specific interest,” wrote BBC News web editor Steve Hermann. BBC mobile web use is still small compared with its 22 million weekly desktop web users, blamed partly on data costs, but Hermann wrote the organisation will now run a TV campaign to drive awareness of its wireless services; here’s the video