DMGT Buys Floorplan Service Metropix To Put Alongside Property Search

Metropix, a 3D floor planning service, is being acquired by one of Daily Mail (LSE: DMGT) & General Trust’s B2B divisions, Landmark Information. Founded four years ago, Metropix generates 3D floorplans and building walkthroughs from 2D drawings. It also produces Google (NSDQ: GOOG) Earth models, interactive floorplans and online maps, and its most popular service is online floor-drawing tool AutoDraw; its core clients are estate agents.

DMGT’s B2B unit DMG Information, which has several geospatial information subsidiaries, is the Daily Mail owner’s cash cow at the moment, while news publishing income tails off. Metropix had several bidders since April. As the company’s blog says, it will now sit alongside DMGT’s Primelocation and Findaproperty home search sites. Co-founders Max Christian and Brian Farrell will stay with the company.