Swedish Carrier TeliaSonera Starts Unlimited Music Subscription Offering

Swedish operator/ISP TeliaSonera is the latest to add an all-you-can-eat unlimited subscription music service to its roster. Customers who text “music” to 4466 will get access to “millions” of tracks from EMI, Universal, Warner and indies including The Orchard (NSDQ: ORCD) and Bonnier Amigo. Priced at 99 SEK ($12.27) a month, the service works across both mobile and PC, though the offering comes with three months free and data charges are wrapped up in the subscription fee. TeliaSonera will offer the service to its 13.3 million customers across Sweden, Norway, Finland, Denmark, Estonia and Lithuania.

While unlimited mobile music subscriptions offered by the likes of Nokia (NYSE: NOK) and MusicStation have burst on to the scene this year and last, customers taking the option will grow from 2.7 million to 4.8 million in the US between now and 2013, a recent Jupiterresearch forecast said.