Ad spend will grow by just 1.2 percent per year by 2016 if ad agencies don’t get to grips with social networking, says a weighty new forecast due out on Monday.
A glorious worst-case scenario – where “the consumer, empowered by social networks and
Ad spend will grow by just 1.2 percent per year by 2016 if ad agencies don’t get to grips with social networking, says a weighty new forecast due out on Monday.
A glorious worst-case scenario – where “the consumer, empowered by social networks and