Industry Moves: ComScore Picks Mike Read To Head Euro Ops

comScore (NSDQ: SCOR) is hiring Mike Read to be SVP and MD of its European operations. He will also lead Mid East and African ops as the role covers EMEA. comScore says it’s completed the integration of mobile measurer M:Metrics’ European operations after its acquisition in June; the agency has offices in the UK and France and is due to open in Germany. Read joined comScore Europe in 2004 after stings at LWT, Meridiam, NetValue and MMXI.