French Price Comparison Site LeGuide Disregards GoAdv Takeover Bid

France’s, one of Europe’s top shopping price comparison sites, has called a board meeting to consider a takeover from Italy’s GoAdv, which nowadays owns Excite Europe. GoAdv, which has its own BetterDeals price comparison network, in its release called it a “friendly” offer to “create a leading player in European online shopping”; but LeGuide, in its release, said the offer is “hostile”. GoAdv has been on the acquisition trail – it raised