ESPN Rebrands Another Site; This Time, Cricinfo

imageWe warned you in October Cricinfo was likely to get a name change, and now it’s come to pass. ESPN (NYSE: DIS), which bought the site from Wisden in 2007, has rebadged it “ESPNCricinfo”, just as it re-Christened” last autumn and made” after its acquisition from DMGT in ’99.

After these acquisitions in recent years, ESPN is more tightly aligning its European properties with a view, for example, to a possible Premiership rights bid some time in the future. The network rebranded NASN (North American Sports Network), its European channel for US sports,