Teen’s Research Note: We Don’t Buy News, Do Steal Music, Hate Twitter

Morgan Stanley’s media analyst business is getting good press after asking 15-year-old intern Matthew Robson to pen its latest research note – giving a teen’s view on digital media. We’re not quite sure how just one career-minded kid with all the right buzzwords can speak for a nation of teenagers (see Suw Charman’s post on that), but here are the highlights (full note here)…

Newspapers: “No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV. The only newspapers that are read are tabloids and freesheets mainly because of cost; teenagers are very reluctant to pay for a newspaper.”

Internet: “Facebook is the most common social network, with nearly everyone with an internet connection registered and visiting >4 times a week. Teenagers do not use Twitter. Most have signed up to the service, but then just leave it as they release that they are not going to update it (mostly because texting Twitter uses up credit, and they would rather text friends with that credit). In addition, they realise that no one is viewing their profile, so their