Ever wanted to run your own iconic photo-journalism magazine? Soon, web users will get to print their own, personalized edition of Life, as Getty Images (NYSE: GYI) and Time Inc. continue trying to monetize the mag they revived as Life.com in March.
This Q4 or next Q1, Getty VP and MagCloud to offer users a personalised “timeline”. They will get to print their own edition of Life magazine comprising a selection of catalogue images from any given date, as well as their own uploads.” It’s a play for the gift market, where newspaper publishers already offer historical editions for readers’ birthdays, and may come in time for Christmas.CFO Catherine Gluckstein tells , will partner with HP’s
As the re-awakened debate over pay-for-content rumbles on, Gluckstein says
Life.com Getty tried it with a set of pictures showing Angelina Jolie and Brad Pitt, but it didn’t work out so well. Whilst carries some ads, it’s more about e-commerce. Visitors can already order Life photos on mugs, mousemats, books, t-shirts and in frames.
Gluckstein says the site, a JV between Getty and Time Inc, clocked 10 million page views a day after launch and
is now at reached 100 million per month for a time, plus nearly 700,000 Twitter followers. “Social media is a massive traffic driver. Celebrity news is the most popular channel on the site.” But, while this new-look has affiliate relationships with stablemates and , there are still no third-party deals.