Yahoo’s $100 million new marketing campaign may be all about “You” – but it’s failed to localise to “your” market at all.
The new UK ad, running on British TVs this week, is identical to last month’s U.S. version in every way, right down to the segments of what look like stock video clips, save for the nationality of the voiceover. Now that doesn’t really speak to personalisation, does it?
The Indian version is a carbon copy, too…