Tweet of The Week: Mirror’s Matt Kelly On Paywall Semantics

Since Sainsbury’s is helping Yahoo sell better ads, let’s roll with the supermarket analogies, courtesy of Mirror Group Newspapers’ digital content director…

… Maybe that’s because the stuff on Tesco’s shelves didn’t used to be free?

Anyway, a thought for the weekend: who are the Tesco Finest and the Tesco Value of online news… ?