Mint Digital CEO Spins Football Game Out Of Agency

The CEO of online design agency Mint Digital has left to spin off its real-time fantasy football site as a separate company.

Tim Morgan moved out of Mint’s Vauxhall HQ in to new Clerkenwell offices and will now concentrate on Football3s, together with the site’s developer, designer and marketer.

Mint builds social-centric websites mostly for clients in broadcasting, including Channel 4 and the BBC. In 2008, it developed Football3s, a web game that sees players compete to pick the best-performing three players during live televised football matches.

The service could provide application to potential third-party partners during this World Cup year; the technology could theoretically be re-deployed on sports other than football and involve betting elements.